Learn the same Employer Branding strategies used by the world’s leading companies to get the best candidates, slash employee turnover by 28%, and cut hiring costs in half

How do you get the best talent…
before your competitors do?

That’s the problem faced by hundreds of HR professionals just like you around the world.

But unfortunately, most of them have no idea what to do about it… and if that’s you, you know what a headache attracting the right talent can be.

Without a well-known brand name behind you, it’s difficult — and expensive — to attract the best talent. You struggle to pick the true talent from those you do get. And even then, you can’t escape things like disappointing hire performance and high turnover.

And worst of all, as the person responsible for attracting the right talent, everyone holds you responsible for everything.

How do you get the best talent…
before your competitors do?

That’s the problem faced by hundreds of HR professionals just like you around the world.

But unfortunately, most of them have no idea what to do about it… and if that’s you, you know what a headache attracting the right talent can be.

Without a well-known brand name behind you, it’s difficult — and expensive — to attract the best talent. You struggle to pick the true talent from those you do get. And even then, you can’t escape things like disappointing hire performance and high turnover.

And worst of all, as the person responsible for attracting the right talent, everyone holds you responsible for everything.

Employer Branding Course Closing Soon

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Enquire Now & Secure Your Seat

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4 Reasons To Study The Course
Tools & Templates


To be able to deliver the best results in your company and career. It will increase your performance within talent by taking over external and internal employer branding. 
Network with Experts & Alumni

You will get access to our unique international network of employer branding professionals. Discuss and share experiences and best practices.
Flexible Studies


10 weeks of learning that fit around your work commitments. Learn the steps to create and execute strategic plans for your organization. 
Certificate


When you have completed the course you will hold a unique certificate, giving you the world's highest regarded qualification within the field of Employer Branding.
Your Outcomes from the Employer Branding Course:
  •  You will learn how to create an employer value proposition that helps you attract, hire and retain the very best talent. Future-proof your talent with our in-depth training.
  •  During the course you will gain exposure to real-life case studies from a wide range of industries, enabling you to hone your abilities and equip you to confidently handle any challenge.
  •  You will develop the critical skills to build, deploy and refine a 'talent attraction' funnel that brings the very best talent to your doorstep.
  •  Arm yourself with the strategies, tools and insights you need to make an impact on your company and progress your career to the next level.
  •  You will learn how to create an employer value proposition that helps you attract, hire and retain the very best talent. Future-proof your talent with our in-depth training.
  •  During the course you will gain exposure to real-life case studies from a wide range of industries, enabling you to hone your abilities and equip you to confidently handle any challenge.
  •  You will develop the critical skills to build, deploy and refine a 'talent attraction' funnel that brings the very best talent to your doorstep.
  •  Arm yourself with the strategies, tools and insights you need to make an impact on your company and progress your career to the next level.
The best part of all, you'll have exclusive access to training by world-class instructors and our fantastic community of past participants.
Your Roadmap to Employer Branding Success 
What You’ll Learn

MODULE 1
WHY EMPLOYER BRANDING

This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy. You will learn how to:

  • Align employer branding with wider organizational objectives
  • Identify your key target audiences
  • Review the current status of your employer brand.

MODULE 2
BUILD A STRATEGY

This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organization. You will learn how to:

  • Define your key strategic objectives and KPIs
  • Build a strong business case for employer brand investment
  • Develop an effective Employer Value Proposition.

MODULE 3
TELLING YOUR STORY

This module will help you to communicate the right message to the right people through the right media. You will learn to:

  • Establish the right visual identity for your employer brand
  • Develop an effective employer brand activation plan
  • Address localization and diversity.

MODULE 4
MEASURING YOUR RESULTS

This module will show how to communicate to and gain the support of our teams, help you to focus on getting your organization to deliver the right experience, and ultimately measure your success. You will learn to:

  • Brief and enable your management stakeholders
  • Shape the brand experience
  • Evaluate and evolve your strategy.

MODULE 5
PUT YOUR NEW SKILLS TO PRACTICE

Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise.

  • Final exercise for course graduation
  • Presented live or during an interactive webinar
  • Receive useful feedback from our experienced employer branding specialists.
Enquire About The ‘World Class Employer Branding’ Training Today
  • Full online access to the entire World Class Employer Branding course materials
  • Certification diploma and digital badge
  • Exclusive membership in our world-class alumni network
  • Personal invitation to full day introductory seminar (including meals) in a designated city (+ optional dinner)
  • Access to mid-term seminar
  • Personal invitation to full day certification seminar (including dinner) in a city of your choice (Locations listed at the bottom of the page)
COURSE LOCATIONS
  • Berlin: Kick-off Oct 16 | Certification Dec 18
  • Istanbul: Kick-off Oct 18 | Certification Dec 14
  • London: Kick-off Apr 18 | Certification Jun 26
  • Singapore: Kick-off Oct 16 | Certification Dec 20
  • Stockholm: Kick-off Oct 18 | Certification Dec 11
  • USA: (Online Kick-off) Oct 17 | New York Certification Dec 11
Is The World Class Employer Branding
Course Right For Me?

If you’re a talent attraction, HR, communications or employer branding professional, the Employer Branding Academy’s World Class Employer Branding training will give you skills that will be invaluable for the rest of your career.

It doesn’t matter whether your company is a small firm with a single person juggling Employer Branding with other duties, or a large multinational corporation with offices around the world. And it doesn’t matter whether you’re dealing with a local implementation or a full global strategy. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.

If you’re a talent attraction, HR, communications or employer branding professional, the Employer Branding Academy’s World Class Employer Branding training will give you skills that will be invaluable for the rest of your career.

It doesn’t matter whether your company is a small firm with a single person juggling Employer Branding with other duties, or a large multinational corporation with offices around the world. And it doesn’t matter whether you’re dealing with a local implementation or a full global strategy. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.

So if you belong to any of the following job roles, this training will be valuable for you:
Employer Branding Managers & Employer Branding Specialists
Talent Acquisition/ Attraction Managers
Marketing & Communications Managers
HR Generalists & HR Managers
Hear What Our Alumni Have To Say...
“The Employer Brand Academy was a fantastic learning experience. I came out feeling more confident about the path we are taking, as well as empowered with the knowledge and tools you provided and inspired by the amazing things that others are doing. Really excited to start bringing the learnings to life as part of our program and keeping in touch with you and the network to continue progressing and evolving our efforts as time goes by.”
Alina Chernin
Senior Manager
Global Internal Communications, Sciex
"Employer Branding Academy helped me, once again, to crystalize a holistic concept of what Employer Branding is and enriched it with external insights, not only through presented material but also through networks with my colleagues from all over Europe. The Learning platform is exceptionally structured and easy to use – a lot of fun browsing through it!
Definitely a ‘sign-up-now’!"
Inara Gerikhanova
Employer Brand and Talent Sourcing Manager Russia/Ukraine/Belarus, Unilever
"As I dig deeper and deeper into the content of the E-learning platform the more I love it. A striking example how learning can be transferred. It’s a fabulous instrument to beneficially learn, prove and practice! Love the medial mix that allows me to fine tune my experience."
Kirsten Kunert
Strategic & HR Manager,
Clariant
What's Included In The Price
INTERNATIONAL
EUR
  2495
USD 2990
  • All training literature on eLearning platform
  • Certification Diploma & digital badge
  • Membership to the EB Academy Alumni Network, for continuous best practice sharing
  • Support from our dedicated team throughout the training
  • One full kick-off day in designated city
  • One full certification day & dinner in designated city
  • Halfway webinar hosted by Richard Mosley
  • Two pre-recorded webinars (intro & mid-term)
  • One interactive certification webinar
ONLINE
EUR
  1495
USD 1795
  • All training literature on eLearning platform
  • Certification Diploma & digital badge
  • Membership to the EB Academy Alumni Network, for continuous best practice sharing
  • Support from our dedicated team throughout the training
  • Two pre-recorded webinars (intro & mid-term)
  • One interactive certification webinar
ENQUIRE NOW
COURSE STARTS IN OCTOBER, REGISTER NOW!
Enquire about the ‘World Class Employer Branding’ Training Today
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Enquire now about the Employer Branding Academy’s ‘World Class Employer Branding’ to learn more about:
  • Instant online access to the entire World Class Employer Branding course materials
  • Exclusive membership in our world-class alumni network with over 800 members since 2014
  • Our Certification diploma and digital badge
  • Personal invitation to full day introductory seminar (including meals) in a designated city (followed by optional drinks)
  • Private invite only webinar in May where Richard Mosley delivers the latest trends in Employer Branding
  • Personal invitation to full day certification meet up (including dinner) in city of your choice
  • Instant online access to the entire World Class Employer Branding course materials
  • Exclusive membership in our world-class alumni network with over 800 members since 2014
  • Our Certification diploma and digital badge
  • Personal invitation to full day introductory seminar (including meals) in a designated city (followed by optional drinks)
  • Private invite only webinar in May where Richard Mosley delivers the latest trends in Employer Branding
  • Personal invitation to full day certification meet up (including dinner) in city of your choice
© 2018 Employer Branding Academy, a service provided by Universum Communications Sweden AB, company reg. nr 5565875993, 103 86 Stockholm