Learn the same Employer Branding strategies used by the world’s leading companies to get the best candidates, slash employee turnover by 28%, and cut hiring costs in half

How do you get the best talent…
before your competitors do?

That’s the problem faced by hundreds of HR professionals just like you around the world.

But unfortunately, most of them have no idea what to do about it… and if that’s you, you know what a headache attracting the right talent can be.

Without a well-known brand name behind you, it’s difficult — and expensive — to attract the best talent. You struggle to pick the true talent from those you do get. And even then, you can’t escape things like disappointing hire performance and high turnover.

And worst of all, as the person responsible for attracting the right talent, everyone holds you responsible for everything.

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HR PROFESSIONALS JOINING US FROM:

BUT WHAT IF YOU COULD MAKE
TOP TALENT WANT TO WORK FOR YOU?
Suddenly, everything’s different:
Your quality of applicants is higher, as the best talent scrambles to apply to your company. 
The costs of recruiting are lower, as your strong brand does most of the ‘pulling’ work for you. 
Turnover rates are minimal, as your talent acquisition funnel makes sure that only the best talent applies.
And instead of worrying how you’re going to get applicants, your biggest problem is how to select the cream of the crop.
When this happens, being a HR professional becomes easier and more fulfilling. But how can you actually do this for your organization?

That’s where we come in.
Introducing the Employer Branding Academy
We’re the Employer Branding Academy — and in partnership with Universum, we’re the only globally recognized professional qualification in employer branding strategy.
WE’VE TAUGHT AND HELPED OVER 500 OF 
THE WORLD’S BIGGEST BRANDS, INCLUDING:

Each year, Universum surveys over 1,000,000 career seekers from 57 countries, asking which employers they admire most.

And at the Employer Branding Academy, we take and analyze those insights — and use them to train employers like you to attract the very best graduates, by improving your ‘Employer Branding’.

No matter how large, small, global or local your organization, if you need to hire employees, getting your Employer  Branding right can have huge payoffs.
In fact, after working with us, employers typically see results like this:

But until now, professionals and organizations interested in improving their Employer Branding have had a hard time. It’s not easy to find the right information — and those who try to tackle it can feel alone and frustrated with the lack of a support network.

That’s why we created our World Class Employer Branding certification program.

WORLD CLASS EMPLOYER BRANDING TRAINING
BY THE EMPLOYER BRANDING ACADEMY
Our World Class Employer Branding qualification is a methodical, tested & proprietary training program for Employer Branding, HR & communications professionals who want to instantly improve their value to their employer, build a world-class network of like-minded experts, and learn the exact skills they need to attract and retain the very best graduate talent to their company.
Over eight weeks, you’ll complete five modules (approx. 3-5 hours per week) and be invited to two in-person seminars to give you the exact training and tools you need to identify, attract and hire the very best talent for your business objectives.
WHAT YOU WILL ACCOMPLISH: 
  • You’ll become one of a handful of HR professionals in the world with the most highly-regarded Employer Branding qualification available — instantly boosting your value to any organization on the planet
  • Exposure to real-life business cases from a wide range of industries to hone your abilities and equip you to confidently handle any challenge you could face in employer branding
  • The critical skills to build, deploy and refine a 'talent pipeline’ that funnels the very best talent right to your company’s doorstep
  • Access to a valuable network of some of the brightest and best minds in the business, that you’ll be able to call on for the rest of your career for help
WHAT YOUR ORGANIZATION WILL GET:
  • Lower hiring costs, reduced employee turnover, and a higher quality of applicants to select from
  • The very same cutting-edge Employer Branding strategies used by some of the most prominent brands in the world
  • An ongoing ROI by gaining a solid Employer Branding strategy that delivers high-quality graduates that WANT to work for your organization — for years to come
  • An enormous competitive advantage over competitors who don’t have these advanced strategies
What You’ll Learn

MODULE 1
EMPLOYER BRANDING FOUNDATIONS

In the first module, you’ll learn how to create a strong link between your employer branding efforts and your business objectives.

  • Defining your workforce needs and specific target group focus based on your business objectives
  • Define target groups and target group analysis
  • Setting your employer branding objectives and KPIs
  • How to argue for, anchor and share employer branding issues internally

MODULE 2
BUILDING A STRATEGY

Next, you’ll learn to develop an employer branding strategy that fully supports long-term business objectives, as well as how to set the right KPI's for your needs..

  • Understanding the EVP and the employer brand framework
  • Defining your target talent profiles
  • Develop your target talent messaging and your content marketing
  • Managing internal stakeholders

MODULE 3
NAILING THE CHANNELS

In this module, you’ll learn how to get the most bang for your buck by optimizing the various media channels you use to promote your brand for maximum results on minimum investment..

  • Formulate the right message(s) for attracting the right talent

  • Develop an effective communication channel mix

  • Develop a step-by-step action plan

MODULE 4
OPTIMIZING YOUR RESULTS

In this module, you'll learn how to measure and quantify your results and then optimize your message across the various channels you use to attract new talent for maximum results on minimum investment..

  • How to measure and quantify your Employer Branding KPIs
  • How to determine the ROI of your Employer Branding investment
  • How to optimize your organizations Employer Branding strategies and plans

MODULE 5
PUT YOUR NEW SKILLS TO PRACTICE

In this module, you’ll learn how to get the most bang for your buck by optimizing the various media channels you use to promote your brand for maximum results on minimum investment..

The last module is a real case challenge where you’ll apply everything you’ve learned in a final exercise. This will be presented live during the final certification day, and you’ll receive useful feedback from our experienced employer branding specialists.

Enquire About The ‘World Class Employer Branding’ Training Today
  • Full online access to the entire World Class Employer Branding course materials
  • Certification diploma and digital badge
  • Exclusive membership in our world-class alumni network
  • Personal invitation to full day introductory seminar (including meals) in a designated city (+ optional dinner)
  • Access to mid-term seminar
  • Personal invitation to full day certification seminar (including dinner) in a city of your choice (Locations listed at the bottom of the page)
Is The ‘World Class Employer Branding'
Certification Right For Me?

If you’re a talent attraction, HR, communications or employer branding professional, the Employer Branding Academy’s World Class Employer Branding training will give you skills that will be invaluable for the rest of your career.

It doesn’t matter whether your company is a small firm with a single person juggling Employer Branding with other duties, or a large multinational corporation with offices around the world. And it doesn’t matter whether you’re dealing with a local implementation or a full global strategy. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.

So if you belong to any of the following job roles, this training will be valuable for you:
  • Employer Branding Managers & Employer Branding Specialists
  • Talent Acquisition/Attraction Managers
  • Marketing & Communications Managers
  • HR Generalists
  • HR Managers
ENQUIRE NOW
COURSE STARTS ON THE 16th OF OCTOBER, REGISTER NOW!
Enquire about the ‘World Class Employer Branding’ Training Today
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Enquire now in the Employer Branding Academy’s ‘World Class Employer Branding’ to learn more about:
  • Instant online access to the entire World Class Employer Branding course materials
  • Exclusive membership in our world-class alumni network with 450 members since 2014
  • Our Certification diploma and digital badge
  • Personal invitation to full day introductory seminar (including meals) in a designated city (followed by optional drinks)
  • Private invite only webinar in May where Richard Mosley delivers the latest trends in Employer Branding
  • Personal invitation to full day certification meet up (including dinner) in city of your choice
LOCATIONS
Stockholm
Location:
To Be Announced
Kick-Off Day: 
16th October
Certification Day: 7th December
New York
Location:
To Be Announced
Kick-Off Day: 
17th October
Certification Day: 7th December
AMSTERDAM
Location:
To Be Announced
Kick-Off Day: 
18th October
Certification Day: 6th December
Singapore
Location:
To Be Announced
Kick-Off Day: 
20th October 
Certification Day: 12th December
SHANGHAI
Location:
To Be Announced
Kick-Off Day: 
23rd October 
Certification Day: 14th December
ISTANBUL
Location:
To Be Announced
Kick-Off Day: 
23rd November 
Certification Day: 26th January
© Employer Branding Academy, 2017.